European Series The IRONMAN Group and 226ERS is renewing and expanding their existing partnership to supply nutrition bars across all of IRONMAN’s European events, spanning 13 different countries and inclusive of 44 IRONMAN and IRONMAN 70.3 races.
Since 2021, 226ERS has been the official supplier of nutrition bars to the IRONMAN triathlon series in Spain, Italy, Portugal and Andorra.
226ERS will supply VEGAN GUMMY BARS and RACE DAY BARS across the European IRONMAN events to help support the carbohydrate needs of the athletes on race day. Both products contain up to 25g of high quality and natural carbohydrates, and are small, light, easy to chew and digest to help optimize athlete performance.
226ERS are no strangers to the triathlon community, with professional athletes such as Javier Gómez Noya, Patrick Lange, Saleta Castro, Eneko Llanos, Emilio Aguayo and Iván Raña all being affiliated with the brand.
226ERS will supply high-quality nutrition bars to 44 different IRONMAN® and IRONAM 70.3® events across 13 European countries.
“After successfully partnering with 226ERS as our nutrition bar partner in Spain, Italy, Portugal and Andorra, we are pleased to expand this partnership to include the rest of Europe,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group.
“Getting race day fueling right is crucial to both the performance and overall enjoyment of a race. Our athletes spend anything from four to 17 hours racing, and so it’s important for us to partner with a brand our athletes already know and love and one that is tailored specifically to the needs of endurance athletes.”
Founder, CEO and three-time IRONMAN World Championship finisher, Jesús Sánchez-Bas, comments:
“226ERS was born from my own personal experience of triathlon, and the challenges I faced in finding products which met my fueling needs, whilst also being gentle on the digestive system. 226ERS products use the cleanest possible nutritional sources, have no added sugar and also offer vegan and keto alternatives.
We continue following the same guidelines and enthusiasm that were established from the beginning, trying to improve every day, using the highest standard of ingredients and always using natural products, with special attention to an optimal digestion of the products.”
