226ERS will supply high-quality nutrition bars to 44 different IRONMAN® and IRONAM 70.3® events across 13 European countries.

“After successfully partnering with 226ERS as our nutrition bar partner in Spain, Italy, Portugal and Andorra, we are pleased to expand this partnership to include the rest of Europe,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group.

“Getting race day fueling right is crucial to both the performance and overall enjoyment of a race. Our athletes spend anything from four to 17 hours racing, and so it’s important for us to partner with a brand our athletes already know and love and one that is tailored specifically to the needs of endurance athletes.”