The Mallorca 312 OK Mobility, the most popular cycling event in Europe, and 226ERS reinforce their strategic alliance with the renewal of the sponsorship agreement for the next five years, which will extend from the 2026 edition to 2030.
This renewal consolidates a collaboration that began in 2023 and was maintained uninterruptedly during the editions from 2023 to 2025, reaffirming 226ERS as one of the key brands within the event's ecosystem.
As the main novelty derived from this extension of the agreement, the intermediate route of the test, until now called Mallorca 225, evolves and is now called Mallorca 226, incorporating an additional kilometer and reinforcing the link between the brand and one of the most representative routes of the event.
The Mallorca 312 OK Mobility has three routes: 312 kilometers, now 226 kilometers (previously 225 km) and 167 kilometers, allowing participants to choose the distance that best suits their preparation and sporting goals. With the birth of the Mallorca 226, the event promotes the intermediate route as a strategic option, associating it with a reference brand in sports nutrition and putting the focus on the cyclist's experience.
In the 2026 edition, which will be held next April, the Mallorca 312 OK Mobility will once again bring together 8,500 runners, consolidating the test as a reference event within the international cycling calendar.
For the next five years, 226ERS will be present both in the refreshment stations and in the runner's bag, offering all participants a selection of products designed to promote hydration and maintenance of performance throughout the race. The included combo will consist of Race Day Bar, Hydrajelly, High Energy Gel, High Fructose Gel and Sales.
In the words of Xisco Lliteras, CEO of Mallorca 312 OK Mobility: "The renewal of our alliance with 226ERS until 2030 consolidates a relationship based on trust and a shared way of understanding cycling. Since 2019, the Spanish brand 226ERS has experienced a very significant growth in the preferences of the participants of the Mallorca 312 OK Mobility, going from occupying sixth position to becoming the preferred brand in 2025. We are not just talking about sponsorship, but about a collaboration that brings real value to the rider. The creation “The Mallorca 226 is a natural evolution of this relationship and a way to continue growing the event, always maintaining the focus on the cyclist's experience.”
With this renewal, Mallorca 312 OK Mobility continues to commit to long-term alliances, aligned with the values of the event and aimed at continuing to offer a first-class experience to the thousands of cyclists who each year turn Mallorca into the epicenter of international cycling.
For his part, Angel Sevillano, CMO of 226ERS declares that "We have always said that 226ERS is much more than a number, it is a commitment, a challenge and a motivation... Being able to have our distance within a test of this level fills us with satisfaction and motivates us to continue working and improving. We have been in this collaboration with Mallorca 312 for 3 years with great enthusiasm and this is the step that we have always wanted to take. Today Mallorca 226 is born, and this distance represents for everyone “We have commitment and dedication to continue working on one of the best events in the world.”
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