SHAKER LOGO 226ERS NEGRO 800ml
7,00€
About us
226ERS is committed to developing the best products with the most natural, highest-quality ingredients. Details such as reducing or eliminating sugar, not using palm oil for environmental reasons, and having gluten-free or vegan products are part of the brand philosophy.
#FeedYourDreams
Experience
It all started when Jesús, just turned 13, bought his first book on sports nutrition. He went from practising a team sport to an individual sport: swimming. When performance depends only on yourself, improvement depends on hard training and a set of details that he had to start looking after, including nutrition. He understood that sport and nutrition must go hand in hand. He kept competing in swimming, combining it with other disciplines (MTB, windsurfing, skiing, volleyball and basketball), but always paying attention to nutrition.
Passion
Finally, in 1994 he dived into triathlon, his great passion, where nutrition and supplementation played an increasingly important role. In 1999 he trained and competed hard in different events and championships, but had to withdraw from the most important race of the year for him, "El Home de Ferro de Ibiza", one of the first 226 km triathlons in Spain. At that moment he became fully aware of the importance of nutrition in endurance sport. That race marked a before and after in his sporting and professional life.
Competition
In 2004, after finishing his studies and encouraged by his wife Pilar, who was starting triathlon, he began competing again with clear, ambitious goals. He achieved good results, but long distance was still a challenge due to digestive problems in the final hours of competitions, when the body needs it most. In 2007, aware that this problem is one of the major obstacles any athlete must overcome in long distance, together with his doctor, coach, dietician, many specialist books, scientific studies and testing all products on the market, he decided to start a search to understand the causes of digestive problems in competition, and how to overcome them.
Research
In 2010 he began to create his own formulations, the result of his research. He decided to eliminate gluten, drastically reduce sugar intake during exercise and use the cleanest, highest-quality nutritional sources (natural foods), as well as consume compounds with low osmolarity to reduce the risk of digestive disruption from dehydration. That is when everything started to change. His performance improved and the products agreed with him. During that summer he launched 226ERS in an office of little more than 12 square metres, in the basement of his home. 226ERS was born with its first 3 references.
Overcoming
In 2011 he achieved his first qualification for IM Kona, the IM World Championship, and in 2012 he was crowned European Long Distance Champion at Challenge Roth, going sub-9 hours. In 2014 and 2016 he completed his 3 appearances at the Ironman® World Championship in Kona. His life was different, both professionally and athletically, but all of it marked by nutrition suited to his needs — the same needs as almost any athlete with long, hard days who seeks wellbeing and makes this philosophy a lifestyle to improve in daily life and in sport.
Performance
As the brand grows, at 226ERS we are increasingly aware that sport and nutrition, besides being essential for good physical condition and performance, are necessary for optimal mental wellbeing. The more than 80 references today are not only products directly related to physical activity, but also for everyday life, for everyone who looks after their health. Always following the same principles and enthusiasm that marked the beginnings, trying to improve day by day, using the best quality ingredients and always with natural products, paying special attention to their good digestion. Along this long journey, 226ERS keeps growing.
