226ERS collaborates with Nike, Adidas/Bikila and Oysho in Behobia training sessions

On the occasion of the Behobia-San Sebastian, some of the main sports brands wanted to be in one of the most historic and relevant events for runners, not only Spanish, but from different parts of Europe, organizing various actions aimed at the runners who participated in one of the most emblematic events on the runner calendar.

Nike, Adidas together with Bikila and Oysho were protagonists of three initiatives focused on pre-race activation and experiences that go beyond moving their legs on the beaches of Guipuzcoa, where 226ERS was present as a collaborating sports nutrition brand.

Nike organized an entire exclusive weekend of preparation for “the Behobia” in the new Apalategui store, Apalarun. During the three days, attendees were able to participate in talks and training guided by experts, try the latest shoe models, in a spectacular truck that tours the most important European events. Attendees listened to product use tips and enjoyed some of the gels and mineral salts from 226ERS for provisioning and recovery.

Adidas and Bikila, for their part, held an urban training session on the three beaches of San Sebastián, led by “Pitufollow”. Bikila athletes had energy products from 226ERS, ideal for going out with a load of carbohydrates and performing afterwards. The team could not have had a better performance, since Raúl Celada won the event and Katherine Ruth Tisalema took the women's category with a circuit record, crossing the finish line in 1 hour, 09 minutes and 34 seconds.

Finally, Oysho carried out a joint women's training action through the streets of San Sebastian, focused on physical preparation and motivation before the race. As in other activities, the products of 226ERS They were present for the provisioning of supplies after training, ensuring proper hydration and energy supply to all the runners.

In this way, the three actions contributed to creating a sporting and motivating environment around the Behobia-San Sebastián, reinforcing the importance of sports nutrition and recovery in the performance of all runners.

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