226ers, present at the Paris-Roubaix 2025 as an official sponsor

The Paris-Roubaix, one of the most emblematic and demanding tests of the world cycling calendar, is celebrated this weekend with all the intensity and epic that characterizes it. Known as "The Hell of the North", this classic centenary leads the cyclists through more than 250 kilometers of roads and cobbled stretches that test the resistance, technique and mental strength of the best in the best of the international squad.
This year, in 226ers We have the pride of participating as Official Sponsor of the test, supporting elite athletes in their performance and recovery with our range of sports nutrition products.
Our commitment to the high performance and health of the athlete has led us to be present in one of the hardest competitions in the world, where the sustained energy, the effective hydration and the Intelligent recovery They make a difference.
These are the products that participants can find during the day at the provisioning points to overcome the test with the proper performance:
Being part of this event not only reinforces our presence in the world of professional cycling, but also inspires us to continue developing innovative products, thought by and for athletes who do not give up any challenge.
The "Hell of the North" will be more bearable.
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