European Series
& 226ERS

The IRONMAN Group and 226ERS is renewing and expanding their existing partnership to supply nutrition bars across all of IRONMAN’s European events, spanning 13 different countries and inclusive of 44 IRONMAN and IRONMAN 70.3 races.

Since 2021, 226ERS has been the official supplier of nutrition bars to the IRONMAN triathlon series in Spain, Italy, Portugal and Andorra.

226ERS will supply VEGAN GUMMY BARS and RACE DAY BARS across the European IRONMAN events to help support the carbohydrate needs of the athletes on race day. Both products contain up to 25g of high quality and natural carbohydrates, and are small, light, easy to chew and digest to help optimize athlete performance.

IronMan European Series - 226ERS Official supplier partner
OUR IRONMAN

226ERS are no strangers to the triathlon community, with professional athletes such as Javier Gómez Noya, Patrick Lange, Saleta Castro, Eneko Llanos, Emilio Aguayo and Iván Raña all being affiliated with the brand.

Javier Gómez Noya - IRONMAN
Javier Gómez Noya - IRONMAN

Nutrition Plan
IRONMAN European Series

226ERS will supply high-quality nutrition bars to 44 different IRONMAN® and IRONAM 70.3® events across 13 European countries.

“After successfully partnering with 226ERS as our nutrition bar partner in Spain, Italy, Portugal and Andorra, we are pleased to expand this partnership to include the rest of Europe,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group.

“Getting race day fueling right is crucial to both the performance and overall enjoyment of a race. Our athletes spend anything from four to 17 hours racing, and so it’s important for us to partner with a brand our athletes already know and love and one that is tailored specifically to the needs of endurance athletes.”

IRONMAN European event schedule with 226ERS:

7/05/23

IRONMAN 70.3
Marbella
Marbella, Spain

7/05/23

IRONMAN 70.3
Venice - Jesolo
Jesolo, Italy

13/05/23

Zafiro IRONMAN 70.3
Alcudia - Mallorca
Mallorca, Spain

21/05/23

IRONMAN 70.3
Aix-en-Provence
Aix-en-Provence, France

21/05/23

IRONMAN 70.3
Kraichgau
Kraichgau, Germany

04/06/23

IRONMAN
Hamburg
Hamburg, Germany

11/06/23

IRONMAN 70.3
Staffordshire
Staffordshire, UK

11/06/23

IRONMAN 70.3
Switzerland
Rapperswil-Jona, Switzerland

18/06/23

IRONMAN 70.3
Luxembourg - Region Moselle
Moselle, Luxembourg

18/06/23

IRONMAN
Austria Kärnten
Klagenfurt, Austria

25/06/23

IRONMAN 70.3
Elsinore
Elsinore, Denmark

25/06/23

IRONMAN 70.3
France Nice
Nice, France

25/06/23

IRONMAN
France Nice
Nice, France

01/07/23

IRONMAN 70.3
Lahti
Lahti, Finland

02/07/23

IRONMAN 70.3
Andorra
Andorra

02/07/23

IRONMAN
Frankfurt
Frankfurt, Germany

02/07/23

IRONMAN
UK
Bolton, UK

02/07/23

IRONMAN 70.3
Les Sables d'Olonne - Vendee
Les Sables D'Olonne, France

09/07/23

IRONMAN 70.3
Jönköping
Jönköping, Sweden

09/07/23

IRONMAN
Switzerland Thun
Thun, Switzerland

16/07/23

IRONMAN
Vitoria - Gasteiz
Vitoria, Spain

16/07/23

IRONMAN 70.3
Swansea
Swansea Bay, UK

06/08/23

IRONMAN 70.3
Duisburg
Duisburg, Germany

19/08/23

IRONMAN 70.3
Ireland, Cork
Cork, Ireland

19/08/23

IRONMAN 70.3
Vichy
Vichy, France

19/08/23

IRONMAN
Kalmar
Kalmar, Sweden

20/08/23

IRONMAN
Copenhagen
Copenhagen, Denmark

20/08/23

IRONMAN
Ireland, Cork
Cork, Ireland

20/08/23

IRONMAN
Vichy
Vichy, France

03/09/23

IRONMAN
Wales
Pembrokeshire, Wales, UK

03/09/23

IRONMAN 70.3
Zell am See - Kaprun
Kaprun, Austria

10/09/23

IRONMAN 70.3
Erkner
Berlin, Germany

16/09/23

IRONMAN
Italy Emilia - Romagna
Cervia, Italy

17/09/23

IRONMAN 70.3
Knokke-Heist, Belgium
Knokke-Heist, Belgium

17/09/23

IRONMAN 70.3
Italy Emilia - Romagna
Cervia, Italy

17/09/23

IRONMAN 70.3
Weymouth
Weymouth, UK

01/10/23

IRONMAN 70.3
Barcelona
Barcelona, Spain

01/10/23

Qatar Airways IRONMAN
Barcelona
Barcelona, Spain

21/10/23

IRONMAN 70.3
Portugal - Cascais
Cascais, Portugal

21/10/23

IRONMAN
Portugal - Cascais
Cascais, Portugal

26/08/23

Vinfast IRONMAN 70.3
World Championship
Lahti, Finland

17/09/23

Vinfast IRONMAN
World Championship
Nice, France

IRONMAN and 226ERS

Founder, CEO and three-time IRONMAN World Championship finisher, Jesús Sánchez-Bas, comments:

“226ERS was born from my own personal experience of triathlon, and the challenges I faced in finding products which met my fueling needs, whilst also being gentle on the digestive system. 226ERS products use the cleanest possible nutritional sources, have no added sugar and also offer vegan and keto alternatives.

We continue following the same guidelines and enthusiasm that were established from the beginning, trying to improve every day, using the highest standard of ingredients and always using natural products, with special attention to an optimal digestion of the products.” 

IRONMAN's BARS
⭐ Top seller
RACE DAY-BCAA’s RACE DAY-BCAA’s 2
Bars

RACE DAY-BCAA’s

226ers
€2.00
40g energy bar perfect for taking during training sessions and competitions as it has an easy-to-chew texture and very pleasant flavours.
⭐ Top seller
VEGAN GUMMY BAR
Gels & Gummies
2 Reviews

VEGAN GUMMY BAR

226ers
€2.20
Vegan Gummy Bar are energy bars with a jelly texture formulated with a high quality carbohydrate mix and pectin, and so are suitable for vegans. Available in five flavours: Mango with BCAA 8:1:1, Cherry & Cola with Caffeine, Orange, lime and strawberry with Electrolytes.
RACE DAY-Choco bits RACE DAY-Choco bits 2
Bars

RACE DAY-Choco bits

€2.00
40g energy bar perfect to take during training sessions and competitions as they are easy to chew in texture and very pleasant flavors.
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